“Our solution to the fashion industry is really urgent. But today we’re not talking about terror here. Let’s talk about solutions here. “-redress founder Christina Dean
The new fashion design award is the world’s largest sustainable design competition. It is organized by environmental ngos, which reduce waste in the fashion industry. On November 2, 2017, Fashion for Good and Redress jointly launched the exhibition, showing the design of contestants this year.
At the event, fashion’s general manager, Katrin Ley, founder Christina Dean, and Dutch fashion designer and finalist Joellevan DE Pavert had a heart-to-heart talk. The importance of innovation and design education is a common thread throughout the conversation.
Focus on reducing waste and education
Christina came to China as a journalist more than a decade ago. After witnessing the environmental destruction of pollution there, she was inspired and began to Redress the importance of the textile and fashion industry.
Realizing that sustainable fashion is a huge topic, it has made it a core mission to reduce waste in the industry and to use designers as a key strategy.
Therefore, the fashion design award for clothes and cool is born in 2011.
Christina explained: “we made a education programs, make it become very interesting, there are celebrities, media and runway, television documentaries and all the exciting aspect of fashion. “But behind our competition is pure education programming – working with universities around the world, designers around the world, and starting their journey.”
In the selection of the “clothes and cool” designer contest, the designers conducted the training of recycling, zero-waste and reconstruction techniques, and created the advanced ready-to-wear work. This year’s winner, Kate Morris, combines high-tech zero-waste weaving techniques with craftsmanship weaving techniques to create a work that combines old and new. The finalist, Lia Kassif, was inspired by Israeli culture, created the work of military reconstruction, plus the waste of the bride, bringing the themes of love and war into life. Japanese finalist Ayako Yoshida combines discarded materials like old tatami MATS and discarded umbrellas into new designs.
For Joelle, the education part is invaluable. When she was a student, sustainability was not taught in the formal curriculum but was seen as a special interest topic. She got hands-on experience in the “clothes cool” competition.
“We did a lot of challenges and I realized what we were doing as designers,” says Joelle. “The sustainable development of the journey is much more than what I have found on the Internet or in books.”
Fashion’s future “fashion
The future of the fashion industry depends on innovation. In “fashion and beauty”, our focus is to accelerate and scale the bold innovation that changes the industry’s capabilities. For Redress, the focus is on education designers – especially for emerging designers – design waste.
“We all know that fashion and textiles are one of the world’s biggest polluters,” said cristina. “But maybe some people don’t know that designers are thought to be about 80 percent of the environmental impact of the product. And this 80 percent is our passion. Because if we can get 80% of the impact better, then we can change fashion. ”
The “clothes cool and regenerative fashion design” awards will be held in Amsterdam on November 2 and will be open to the public.