La Ligne gets Bande together: how do they lead a new generation of fashion brands


Growing up, my mother always emphasized the importance of sisterhood: women advocated and supported each other’s pursuit of dreams. We visit “Laban” for the first time, our conversation was resurfaced: larry’s portrait series, they introduced some inspiring women – from artists, activists to pilot and producers, they are in the top of the field. I was shocked by the courage, fearlessness and enthusiasm of these women in photographs. They are the kind of woman who makes you think: “wow, I want to be like her when I grow up. That is why lariegne was created: focusing, supporting and designing essential parts to empower women because they created a new world. The startup of two years ago by a former Vogue editor Meredith Melling and Valerie Macaulay and business development of the leadership of the Rag&Bone Molly Howard, represents a new generation of fashion brand, community and inclusiveness to replace a competitive industry norms.
Community and cooperation, especially the women-owned brand, is one of La Ligne’s core values and a refreshing approach to fashion, which is often cut down. Since its launch in 2016, La Ligne has partnered with women’s brands such as Cuyana, Cynthia Rowley, Free The Nipple and Lingua Franca. They also direct with 11Honore, a large fashion retailer, to ensure their collection serves all women. “La Ligne is based on community, inclusive, and pushes women forward,” Melling said. “Many of the brands we work with may be seen as competitors, but we don’t see it that way. We share the same.
Howard highlighted a sharp shift in the fashion world as younger brands, such as lara, Lunya and Lively set new standards. “Our world has no room to compete, to cut throat and to be intolerant of old fashion,” she says. “Feedback is what pushes you forward. This is the new world. There’s nothing more fun than we can support other women-owned businesses. “The other startup also Shared this sentiment, recent partners have The home of The parachute and Jenni Kayne bedding series, Clare v. and The Inside of custom furniture, and Summersalt Supergoop swimsuit cooperation.
Starting and leading a startup is time-consuming, especially in the early stages of a startup, but it’s important to spend time outside of your business and direct network. One of the founders’ catchphrases is “always meeting.” They routinely carve out time each week, meeting with creative people, designers and entrepreneurs, brainstorming, collaborating and supporting each other.

They believe that pure intention deals with every relationship and doesn’t expect anything in return. Magic doesn’t always happen at the first meeting. It could be in two, three, even years.
That’s how La Ligne started. The founders meet first to discuss potential consulting projects. Six months later, Melling and Macaulay asked Howard to join. They launched La Ligne’s first series in April 2016.
The team’s goal is to expand outside women’s clothing one day. Each series puts them in touch with new demographic data, such as the rockets’ awesome and Jennifer fisher jewelry market.
La Ligne’s spirit brings two lives each week with its La Bande portrait. So far, they have seen more than 120 women, such as LOLA Founders Alexandra Friedman and Jordana Kier, bring transparency to women’s care products. Stacey Bendet, founder and creative director of Sarah Sophie Flicker, Alice&Olivia, is organizing march women’s day in Washington. Many are other fashion designers, but the team urges women to choose their own creations from their own collections. “The purpose of every shot is to put power in the theme. Whether it’s Candy Pratts Price wearing Tom Ford’s python jacket or Indre Rockefeller carrying a Paravel suitcase, “Melling said. “It’s about recognizing and celebrating the success of all women.”
In addition to the stunning photos, the Laban interview offers every woman’s dreams, personality and quirks. When they will be more than former army commander Liz villa (Liz Verardo) showed Afghanistan twice, and promises to protect our country, share, she said she had been listening to Nicki Minaj songs, until she remember the lyrics.
The women on La Bande are real, reliable and inspirational, and that’s exactly how La Ligne wants to revive fashion. “Fashion should be fun. We shouldn’t be too serious here. “We talk about laughing, balancing work and life, achieving our dreams,” McCauley said. “We want to empower women to feel confident about their identity, location and where they want to go. We can all relate to that. Our team at La Ligne is doing it every day. We’ve never built a fashion brand, so it’s a huge risk. We work wholeheartedly, inspired by them, and do what we can. ”
The special part of Laban is the “survival line” for every woman. Here are some things to think about as we embark on a New Year.
“If you always do what you’ve done before, you’ll get what you always get,” said Slava Borovsky, a member of the La Ligne team, in an interview.
“Sometimes your only transportation is a leap of faith,” says Aurora James.
“You are allowed to work as both a masterpiece and a progressive,” from the personal data of Sophia bush.
The founder’s collective survival line? “Always say yes! ‘when you say no, you limit yourself. “